Target Audience...

According to demographic profiling: 

This is defining an audience by variables such as: age, gender, geographical area, class, economics, religion, sexuality etc - According to the lives they lead. Age is particularly important because members of the same age group seem to be in the same stage in their lives and live in similar circumstances.

We go this based on the 'GRASS' system.
G - gender
R - race
A - age range
SS - Socio-economic Status

The socio-economic status groups are as follows:
A. Upper Class - Business professionals. 
B. Middle Class - Middle management (e.g supervisors etc of large firms.)
C1. Lower Middle Class - Trades and supervisory jobs.
C2. Skilled Working Class - Blue Collar Workers (e.g skilled young plumbers who are trained for their jobs.)
D. Lower Working Class - Manual Workers (where no qualifications are required.) 
E. Subsidence - Pensioners and the unemployed. 


For our opening sequence, this profiling technique would apply as follows:
Gender - Our sequence would probably appeal to both male and females, but would probably appeal more to a female audience because the main character is female and they would be able to relate to her more.
Race - Although the narrative would not alienate audience members of any ethnicity, the main target group are white, British because the main characters are of this orientation.
Age - The film would probably most appeal to those age 16-25 year olds because the subject matter and party environment would be something they could relate to more readily and the characters are also closer to their ages.
Socio-economic Status - Would most likely appeal more to the working class, as it more reflects their lifestyles and environment, as the characters fit into these backgrounds. So groups C2 and D.

According to Psychographic Profiling:

This type of profiling is a more complex method of determining an audience, based on their emotions and psychological needs. Young and Rubicam's Cross Cultural Characteristics catagorises people based upon aspirations. Their are four of these groups:


1. Mainstreamers - 40% of the market (the largest section.) This group tend to know well known brands and seek security in conforming to what they know. 


2. Aspirers - These people are motivated by status and buy high tech goods and things that are in fashion.


3. Succeeders - Have already climbed the ladder and want to maintain their status. This is what Aspirers eventually want to be. 


4. Reformers - Want the world to be a better place. Usually educated people such as teachers and doctors who are more likely to buy 'eco-products.'


5. There are also 'individuals' who do not fit into any of these categories and aim to 'be different.' 


Our film would fit into the 'aspirers' group. These people are usually young and just starting out so would fit into the age bracket mentioned in demographic profiling. They are also people who are constantly striving to be better and succeed, so would most likely enjoy such progression in the characters, while at the same time reveling in the fact that they are no longer at that point in their lives. It would also appeal to individuals because it is an independently produced film, which follows a different set of rules, so to speak, from the usual hollywood movies.

So, based on both of the profiling methods, our film is aimed at working class people from the ages of 16-25, who are just starting out in their independent lives.